A show within a show, iCarly follows Carly Shay and her two best friends, Sam and Freddie, as they create a webcast for and about kids their age while grappling with everyday tween problems and adventures. Carly lives with her older brother and guardian Spencer and produces her web show from a makeshift studio in the loft upstairs. Due to Carly and Sam’s hilarious banter and great chemistry, iCarly becomes an internet sensation and a pop phenomenon blooms with the weekly webcasts featuring everything from comedy sketches and talent contests to interviews, recipes and problem-solving. iCarly is from creator and executive producer Dan Schneider.

Unique to this series, viewer participation at www.iCarly.com drives content for the show. Fans of the television series are able to upload original video to the website – with the hope that their sketch will be chosen to appear on-air. In addition, the site offers sneak peeks of upcoming episodes, bonus footage and cool games. Users may interact with the popular characters by reading their blogs, posting comments about the latest episode, participating in polls, sending emails and much more.

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Maggie Wang