Pam Kaufman is the Chief Marketing Officer and President of Consumer Products for Nickelodeon. Kaufman is a strong global-branding executive who provides the company with high-level vision, strategy and execution across its media platforms, marketing efforts and consumer products businesses.
In her role as CMO, Kaufman serves as Nickelodeon’s marketing and branding leader, overseeing all global consumer marketing efforts across television, digital, events, music, retail ad sales and consumer products, advancing Nickelodeon’s standing as the world’s leading kids’ entertainment brand. Kaufman additionally manages the strategic property planning and retail sales and marketing efforts for Nickelodeon’s global franchises.
Kaufman leads the company’s Integrated Marketing efforts, working with blue-chip advertisers like General Mills and Toyota, and all Strategic Marketing plans for new content, including most recently a new generation of hit programming including Sam & Cat, The Haunted Hathaways, Rabbids and Sanjay & Craig. She has helmed the launch strategies for the groundbreaking iCarly, the successful return of Teenage Mutant Ninja Turtles; digital initiatives such as the network’s top-selling apps, including the Emmy Award-winning Nick App; Nick Radio, the network’s first-ever partnership with Clear Channel; and live events like the annual Kids’ Choice Awards and the first-ever SpongeBob fan convention, the "SpongeBob Shellabration."
Kaufman’s responsibilities also include oversight of Nick’s Recreation and Special Events teams, and she spearheads the marketing strategy and support for brand extensions like Nickelodeon Universe at Mall of America, Nickelodeon’s entertainment program for Norwegian Cruise Line and the SpongeBob store at Universal Studios in Orlando, Fla.
As President of Consumer Products, Kaufman oversees domestically Nickelodeon’s billion-dollar global consumer products business, which encompasses merchandising and licensing for some of the worlds’ most popular and iconic intellectual properties, including SpongeBob SquarePants, Dora the Explorer, Teenage Mutant Ninja Turtles and Peter Rabbit. Kaufman also spearheads Nick’s major licensing programs with industry-leading partners like Mattel, Fisher-Price, Playmates and Crayola and retail partnerships with Walmart, Kmart, Target and Toys ‘R’ Us.
Before joining Nickelodeon in 1997 as Vice President of Nickelodeon Promotions Marketing, Kaufman worked at Turner Broadcasting System, Inc., as Vice President, Promotions. There, she started the Promotions Group within TBS’s Licensing & Merchandising division and led the promotional efforts for corporate initiatives like The Flintstones, Scooby Doo and Johnny Quest. Kaufman significantly grew the business and brand exposure for these properties. She began her career at Grey Advertising’s Beaumont-Bennet division working on accounts including Hess gasoline, Gordon’s Gin and Vodka before moving to Equity Marketing, where she developed and sold comprehensive premium programs to domestic fast food, packaged goods and beverage companies.
Throughout her career, Kaufman has received numerous awards and has been recognized by the media community for her innovations, receiving several awards including Advertising Age’s Entertainment Marketer of the Year in 2002, Brandweek’s 1999 Grand Marketer of the Year and the Marketer of the Year in 1998. Under her leadership, the Nickelodeon Brand Marketing team was awarded the 2007 NAMIC Excellence in Multicultural Marketing.
Kaufman holds a Bachelor of Arts degree in Public Communications from American University. She enjoys travelling, music and her favorite movie is Jaws.