Jim Perry is Head of Sales, Nickelodeon Group. In this role, Mr. Perry oversees ad sales for multiple brands across a wide variety of platforms, including: Nickelodeon; Nick Jr.; Nicktoons; Nick at Nite; TeenNick and Nickelodeon’s digital media portfolio.
A 21-year veteran of Viacom, Mr. Perry has used his experience to maintain Nick as a leader in kids and family television, deliver new business to the network, and lead new cable networks--such as TeenNick and Nicktoons in 2005--to become fully ad-supported. He has successfully negotiated major business deals throughout his career. These agreements have enabled marketers to establish their brands with kids, teens and parents. In addition, Mr. Perry runs a significant teen business with TeenNick and AddictingGames, as well as Nick’s adult business with Nick at Nite, Shockwave, ParentsConnect and now Nickelodeon.
Mr. Perry successfully launched Nickelodeon's existing new business ad sales division to generate partnerships with non-traditional advertisers within the automotive, consumer electronics, travel, financial, insurance and hospitality industries. Mr. Perry works closely with internal research, marketing/promotions, licensing and programming to create valuable opportunities for marketers.
Mr. Perry joined Viacom in 1991 as a Sales Planner in the Advertising Sales Department where he was exposed to all of MTV Networks cable properties: MTV, VH1 and Nickelodeon. In 1992, he was promoted to Account Executive at Nickelodeon and has since managed many of the networks largest accounts. In 1999, he was promoted to Vice President of Nick New Business and in 2002, he was promoted to Senior Vice President of Nickelodeon Advertising Sales.
Prior to joining Viacom, Mr. Perry worked as a Research Analyst at U.S. News & World Report and a Sales Representative at General Foods Corporation.
Perry is a 1987 graduate of Colgate University where he earned a B.A.
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